Pandanova is a company specialising in pandan leaves and is a Pandan Ambassador®︎.
A Pandan Ambassador®︎ accurately understands the characteristics of the pandan leaf as a material as well as its cultural background and links its value to products, applications and markets.
Product Development
We start product development by having a deep understanding of the characteristics of the raw material, market needs, trends and client requests, thereby creating a story for the product.
- 1. Developing Food and Confectionaries
- We handle everything from setting concepts and production development to sales promotion for food using pandan leaves with their unique flavour and characteristics, including our signature product, Pandan Ambassador Brown Sugar Kaya (trademark registration pending).
- 2. Expanding into Lifestyle Goods and Non-Food Fields
- We are going beyond foods such as sweets, beverages and seasonings. Focusing on the aroma and functionality of the pandan leaf, we will support material and concept design that fits applications and local characteristics and help to create products with backgrounds and stories in the fields of aroma products or health and beauty products.
- 3. Sharing Technical and Research Insights
- We have academic institutions provide us with research data and insight about the active ingredients in pandan leaf and its functionality and we share that with clients so that they can refer to it when developing products. We place great importance on evidence-based product development rather than depending solely on intuition or trends.
Cultural Creation
The playfulness and wisdom of everyday life found in the Okinawan straw-weaving culture.
The beauty of the traditional "Thai Papp Baitoi Pen Dokmai" form.
Combining the two, we propose original Pandan Ambassador Pandan Crafts, creating a fresh perspective on pandan crafts.
- Creating Craft Experiences born of Okinawan Lifestyle and Culture
- Using Pandan Ambassador®︎ Pandan Crafts (trademark registration pending), we will prepare experience contents for tourists and children and will create experiences that showcase the new appeal of Okinawa.
Global Collaboration
Using its overseas network, Pandanova selects high quality raw materials that have high compatibility with pandan leaves and that are suited to applications and provides practical support for import and export if necessary.
- Main Products
- Currently, we mainly handle coconut products that are suited to snack, beverage and processing applications but, in the future, we intend to gradually work towards import and export of products with pandan leaf as a raw material such as pandan leaf powder and other processed items.
We prioritize support that unlocks value and enables viable business operations, rather than the sale of materials themselves.
Market Creation
We are not merely a material wholesaler.
Through our role as Pandan Ambassador®, we support our clients’ businesses from product development to market development.
- Sales Promotion & Branding Support
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- Content Creation: We offer bundles of ready-to-use POP displays, product descriptions, in-store and social media materials which intuitively communicate the appeal of pandan (aroma, colour, health benefits) to consumers.
- Storytelling: We propose sales promotions aimed at tourism operators and retailers with stories related to production in Okinawa and Japan.
- Practical Support to Lower Entry Barriers
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- Sample Kits: We offer samples and product concepts for each application to reduce development risks.
- Sales Channel Development Support: We hold joint exhibits at trade fairs, industry events and exhibitions to break into new markets with our clients.
- Inbound Tourism Strategies: We propose food and drinks and collaborative strategies with resort hotels to attract tourists from overseas.
Pandanova helps in these scenarios・・・
We have a market creation-type approach that establishes pandan leaf as a new category.
- Restaurant & Retail Business Owners
- Through development of drinks, sweets and snacks, etc. utilizing pandan leaf and Brown Sugar Kaya, we propose product creation with ‘the essence of Okinawa’ that can only be experienced at your outlet.
- Hotels & Accommodation Owners
- Through breakfast food and drinks incorporating Brown Sugar Kaya and eating/craft experiences using pandan leaf, we help with designing food and drinks/experiences that makes guests glad that they came to Okinawa.
- Product Fair, Events & Function Organizers
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We provide sales promotion support for products and experiences that revolve around pandan leaves such as showing, communicating and selling at product fairs and events. We can help with creating new opportunities utilizing local resources.
- Okinawa Prefecture and Local Governments Nationwide
- From the perspective of positioning pandan leaves as a new tourism resource / agricultural product, we provide support for utilising local resources encompassing product commercialisation, experience creation and spreading information.