Pandanova is a trading company specializing in pandan leaves as a Pandan Ambassador®.
A Pandan Ambassador® correctly understands the characteristics and cultural background of pandan leaves as a material, and connects its value to products, applications, and markets.
Product Development
Product development begins with creating the product's story, rooted in a deep understanding of raw material characteristics, market needs, trends, and customer requests. Pandanova plans and designs valuable products centered around pandan leaves, spanning from food to lifestyle sectors.
- 1. Food and Confectionery Development
- We handle everything from planning and recipe development to manufacturing supervision and sales promotion for unique, flavorful food and confectionery products featuring pandan leaves, including our signature product “Pandan Ambassador's Brown Sugar Kaya” (trademark pending). We also specialize in utilizing coconut milk, which pairs exceptionally well with pandan leaves. Beyond our own branded products, we also develop regional collaborations.
- 2. Expansion into Lifestyle Goods and Non-Food Sectors
- Focusing on the aroma and functional properties of pandan leaves, we extend beyond the food sector—sweets, beverages, and seasonings—to co-develop, propose concepts for, and supervise products that enhance daily life. This includes “fragrance products” and items for “health and beauty.” We support material and concept design tailored to specific uses and regional characteristics, assisting in creating products with compelling backstories and narratives.
- 3. Sharing Technical and Research Insights
- In collaboration with academic institutions, we share research data and findings on the medicinal components and functional properties of pandan leaves as reference information for product development. We prioritize evidence-based product development that goes beyond relying solely on sensory impressions or trends.
Cultural Creation
The wisdom and playfulness of Okinawan life embodied in its grass weaving culture. The sculptural beauty of Thailand's traditional Pap Baitoy Pen Dokmai. By layering these two traditions, we present Pandanova's original craft: “Pandan Ambassador's Pandan Craft,” shaping a new form of pandan craft.
- Creating experiential crafts born from Okinawan lifestyle culture
- As “Pandan Ambassador® Pandan Craftworks” (trademark pending), we support the planning and execution of experiential content for tourists and children, striving to create products and experiences embodying new Okinawan appeal.
Global Collaboration
Pandanova leverages its international network to provide material selection tailored to specific applications and quality requirements, focusing on high-quality ingredients with strong compatibility with pandan leaves. We also offer practical support for import and export operations as needed. Our emphasis is not merely on selling materials, but on extracting value and providing support to establish viable businesses.
- Primary Products
- Currently, we primarily handle coconut products suitable for confectionery, beverages, and processed applications. Looking ahead, we are considering gradually expanding our scope to include the import and export of products made from pandan leaves, such as pandan leaf powder and processed goods.
We prioritize support that unlocks value and enables viable business operations, rather than the sale of materials themselves.
Market Creation
It’s not just supplying ingredients. Through Pandan Ambassador® services, we support your business from product development to market expansion.
- Sales Promotion & Branding Support
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- Content Creation: We provide a complete set of ready-to-use POP displays, product descriptions, in-store materials, and social media assets. These intuitively convey pandan's appeal—its aroma, color, and health benefits—to consumers.
- Storytelling: For tourism and retail, we propose sales promotions that incorporate the narrative of “domestic production” and “Okinawan origin.”
- Practical Support to Lower Entry Barriers
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- Sample Kit Provision: Reduce development risks by providing application-specific samples and product concepts.
- Market Development Support: Jointly exhibit at trade shows, business meetings, and industry events to pioneer new markets together.
- Inbound Tourism Initiatives: Plan menu proposals to capture overseas tourist demand and collaborative campaigns with resort hotels.
Pandanova can help in
situations like this・・・
We are pursuing a market-creating approach to establish pandan leaves as a “new category.”
- Food & Beverage and Retail Operators
- We propose creating products with a distinct Okinawan flavor, available only here, through menu development featuring drinks, sweets, and light meals that utilize pandan leaves and brown sugar kaya. We can assist with everything from incorporating these elements into existing menus to planning new products and designing their stories.
- Hotels and Lodging Facilities
- We assist in designing breakfast menus featuring black sugar kaya and culinary/craft experiences using pandan leaves—creating offerings that convey the feeling of “I'm glad I stayed in Okinawa.”
- Product Fairs, Events, and Special Occasions
- We provide planning and sales promotion support for product fairs and events, encompassing presentation, communication, and sales methods through pandan leaf-based products and experiences. We can also develop new approaches that leverage local resources.
- Okinawa Prefecture and Local Governments Nationwide
- We provide planning support for utilizing regional resources, taking a holistic approach from product development and experiential offerings to information dissemination, positioning pandan leaves as a new tourism resource and agricultural product.